The Product Strategy and Product-led Blog

A hand wipes clean a chaotic whiteboard covered in SEO, AEO, GEO, and AIO acronyms, revealing a numbered list of six operator moves underneath

geo

SEO vs AEO vs GEO: Let the Gurus Argue, Here's What Works

SEO vs AEO vs GEO: the acronyms fight for airtime, but six operator moves work across all of them. What the industry won't tell you.

Is Your Company Interested in Product-led Growth?

Explore whit us a future where humans thrive with innovative products

Diagram showing PLG assets: documentation, freemium, community, and MCP integrations feeding directly into AI engine citation signals as part of a GEO strategy

plg

PLG Is Part of Your GEO Strategy

Jul 7, 2026

Diagram comparing the correct conceptual order for generative engine optimization against the typical afterthought approach

growth

Generative engine optimization: most companies do it in the wrong order

Jun 25, 2026

Six isolated AI sessions each connected to one shared context document, illustrating the team AI knowledge sharing problem

ai

AI knowledge management: why it does not compound by default

Jun 16, 2026

Diagram showing SaaS product architecture with metering as the foundational layer between product instrumentation and billing — usage-based pricing infrastructure

plg, product

You Can't Price What You Can't Measure

Jun 8, 2026

Diagram showing how AI selects software tools based on product-led growth signals including free tier access, documentation, and API integrations

ai, plg

Does Product-Led Growth Still Matter in 2026?

Jun 2, 2026

Diagram showing AI as a filter layer operating inside the B2B enterprise buying committee before human decision-makers receive a vendor shortlist

ai, enterprise-sales

You're No Longer Selling to Humans First

May 28, 2026

Chart showing the emotional stages founders experience when transitioning to a product-led growth model

plg

Mastering The Emotions' Rollercoaster Is Key to a Succesful PLG Strategy

Mar 2, 2025

Diagram showing the feature boundary between open source and commercial tiers in a SaaS startup business model

open-source

6 Tips to Build a Sustainable Open Source Business Model

Dec 2, 2024

Diagram showing the open source renaissance — classical software architecture evolving into a modern collaborative network of enterprise OSS projects

open-source

How the Open Source Renaissance Is Shaping the Future of Technology

Dec 2, 2024

Diagram showing how product usage signals from a SaaS dashboard inform product-led sales outreach and improve B2B conversion rates

growth, pls

Product-Led Sales: How B2B Teams Sell Smarter With Product Data

Nov 26, 2024