A new era
for products

Boutique Product Led Growth and Product Strategy Advisory and Consulting

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Our Services

What We Offer

Startups and Scaleups face different challenges. Blu Estates supports you throughout the phases of your growth with multiple offerings.

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Consulting

We are available for consulting projects on PLG, Product Management and Go-To-Market for enterprise sales tech companies.

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Advisory

Advisory means sharing the vast experience to guide new projects toward success. Contact us if you are starting a new project and would like to brainstorm together.

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Startup Investment

Investing in high potential very early stage or seed round startups. Combine an angel investment with advisory to get the most value.

Trusted by a growing number of companies worldwide

IBM logoAkamas logoStateful logoOpenMeter logoOceanVolt logofarmer connect logoDataMasters logo
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Empower Your Users

Product-Led Growth

Product-led growth is more than a simple go-to-market formula. Enable and empower your users to act on their own, they should be able to master the following phases autonomously.

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Discover

Excitement is key when getting to know your product.

Hexagonal icon with a flask, representing the Try phase of product-led growth

Try

Hands-on assessment of the solution means experiencing value.

Hexagonal icon with a credit card, representing the Buy phase of product-led growth

Buy

Purchase a compelling offering without speaking to a seller.

Is Your Company Interested in Product-led Growth?

Explore whit us a future where humans thrive with innovative products

Book a Meeting
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A Vast Untapped Opportunity

Product-Led Sales

What if instead of imagining a future without humans involved, we imagine a future with humans that are product-enabled and product-driven? Product-led Sales does not mean removing sellers, rather enable them to evolve their way of working.

Latest Articles

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Is Your Company Interested in Product-led Growth?

Explore whit us a future where humans thrive with innovative products

Book a Meeting

Who We Are

About Us

Enrico Bruschini has developed a unique expertise in Product Led Growth and Product Led Selling from his experiences leading Silicon Valley companies that scaled globally, such as Sysdig and Instana, the latter recently acquired by IBM where he served as Director of Product Led Growth.

With Blu Estates he invests in innovation, advises startups, and provides consulting services helping companies embrace the product-led methodology.

Contact Us
Enrico Bruschini presenting at the Instana Dubrovnik keynote

Need consulting? Contact us now!