A new era
for products
Boutique Product Led Growth and Product Strategy Advisory and Consulting
our services
What we offer
Startups and Scaleups face different challenges.
Blu Estates supports you throughout the phases of your growth with multiple offerings.
Consulting
We are available for consulting projects on PLG, Product Management and Go-To-Market for enterprise sales tech companies.
Advisory
Advisory means sharing the vast experience to guide new projects toward success. Contact us if you are starting a new project and would like to brainstorm together.
Startup Investment
Investing in hight potential very early stage or seed round startups. Combine an angel investment with advisory to get the most value.
Trusted by a growing number of companies worldwide
empower your users
Product-Led Growth
Product-led growth is more than a simple go-to-market formula.
Enable and empower your users to act on their own, they should be able to master the following phases autonomously.
Discover
Excitement is key when getting to know your product.
Try
Hands-on assessment of the solution means experiencing value.
Buy
Purchase a compelling offering without speaking to a seller.
Is Your Company Interested in Product-led Growth?
Explore whit us a future where humans thrive with innovative products
A vast untaped opportunity
Product-Led Sales
What if instead of imagining a future without humans involved, we imagine a future with humans that are product-enabled and product-driven? Product-led Sales does not mean removing sellers, rather enable them to evolve their way of working.
Latest articles
Who we are
About us
Enrico Bruschini has developed a unique expertise in Product Led Growth and Product Led Selling from his experiences leading Silicon Valley companies that scaled globally, such as Sysdig and Instana, the latter recently acquired by IBM where he served as Director of Product Led Growth.
With Blu Estates he invests in innovation, advises startups, and provides consulting services helping companies embrace the product-led methodology.
